RETHINK FAST FASHION 2026 is an international participatory project that interprets the environmental destruction, overconsumption systems, and hidden labor structures created by fast fashion through artistic language — and connects them to public campaigning and structured environmental contribution.

See the System
Uncover the hidden structures behind fast fashion —
overproduction, waste, and invisible labor.

Hear the Public Voice
Real conversations recorded during the London public campaign reveal how citizens think about consumption and responsibility.

Act and Circulate
Transform awareness into action through public intervention, donation, and measurable environmental contribution
As part of the London Public Campaign, we recorded real conversations with citizens about overproduction, waste, and what must change.
★★★★★
“The fashion industry’s emissions are excessive.
We should buy secondhand more often.
Thrifting and donation can be part of the solution.”
London Public Campaign, April 2026
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Naomi Flores
★★★★★
“Fast fashion depends.
If you buy and throw it away, that’s the problem.
But if you wear it for years, that’s different.”
London Public Campaign, April 2026

Priya K.
★★★★★
“Big brands keep producing too much.
They cut corners to make it cheaper.
Unsold clothes don’t disappear — they become mountains elsewhere.”
London Public Campaign, April 2026

Jordan Lee
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